Client – V Bus
Sector – Commercial / Third Sector
Year 2009
Brief –
To design, deliver and install all equipment on board a fully customised double decker bus, designed to tour the country at a number of high profile events. RollingSound were brought on board to give specialist training and advice on all aspects of delivery and on board staff management.
Budget - £75,000
Project –
A high profile national campaign to raise the awareness and profile of volunteers aged 16 – 19, using a converted double decker bus delivering RollingSound’s bespoke film making workshops. The bus toured some of summer ’09’s biggest festivals spreading the word of volunteering through engaging film workshops.
All programs, polices, content and equipment were designed specifically for the project resulting in a very effective summer campaign.
Project Outputs –
Touring 34 events over the summer ’09, this was a large, high profile marketing campaign for vinspired, with the sole goal of reaching as many 16 – 19 year olds as possible. Closely working with a third-party marketing company RollingSound managed to successfully work with and engag over 2,000 young people over 7 weeks, facilitating workshops, volunteer sign ups and creating content.
What the young People say -
“Really enjoyed it working with the people on the bus. The public really liked what we had to offer as well. It was more enjoyable than I expected” – Matt Cooper, young volunteer at Relentless Board Masters Festival 2009
What the Client says -
“Just wanted to say a BIG THANK YOU for all your hard work in getting the bigvbus to the conference. I really appreciate all the effort you put into. I’m really pleased with the result and the feedback I’ve had from everyone is really really positive. Everyone loves the bigvbus and no-one noticed anything out of place!” – Kath Jones, Marketing Manager vinspired
Website Link - http://vinspired.com/
Project Photos – http://www.flickr.com/photos/vinspired/3654618022/